Your website is often the first impression your business makes. But what if it’s costing you clients instead of converting them? In this article, we’ll explore 10 clear signs your website may be pushing people away, and what you can do about it.

Your website should work for you, not against you. If you’re not getting enquiries, bookings, or sales, your website might be silently driving potential clients away. Here are 10 warning signs to look out for:

1. It’s not showing up on Google

If your website doesn’t appear for your business name or services, you’ve got an SEO problem. No visibility = no traffic = no clients.

2. It takes too long to load

If your site takes too long to load, users will bounce. According to Google’s PageSpeed Insights, a load time over 3 seconds can lose you nearly half your visitors.

3. It’s not mobile-friendly

More than half of web traffic comes from mobile. If your site doesn’t look or function well on phones, people will bounce instantly.

4. The design feels outdated or unprofessional

First impressions matter. A website that looks like it’s from 2010 undermines trust, especially if you’re offering modern services.

5. There’s no clear call to action

If people can’t quickly figure out what to do next (contact you, book, buy), they’ll just leave. Simple navigation and buttons are key.

These are just a few signs your website is costing you clients, but they’re common.

6. It’s not optimised for SEO

No metadata, bad keyword usage, or poor content? Google won’t prioritise your site. That means fewer impressions and fewer leads.

7. You have broken links or missing pages

Nothing kills trust faster than 404 errors. Clients expect your business to be organised, and that starts with your website.

8. Visitors don’t stay long

If your bounce rate is high, your content or design likely isn’t engaging. People are leaving without learning what you offer.

9. It doesn’t reflect your current services

Your business has evolved, but your website hasn’t. That disconnect confuses users and leads to lost opportunities.

10. You’re not getting enquiries

Ultimately, the biggest sign is silence. If no one’s filling out your contact form or clicking your number, your website isn’t doing its job.

If you’re seeing these signs, your website is costing you clients; it’s time for a change.

What to Do Next
If any of these sound familiar, don’t panic. Most websites can be fixed or redesigned without starting from scratch. And the results? More traffic, more trust, more clients.

Book a free website audit and let’s see where your site stands.